Sneak Peek: Long Beach NFL Kickoff Experience

The National Football League kicks off the 2022 season in Long Beach on September 8 with the NFL Kickoff Experience, celebrating all things football, fun and music. The free event – open to the public – will feature games, interactive experiences and photo opportunities as well as a concert by J Balvin, one of world music’s best selling, most streamed artists.

Courtesy of the NFL

A large crowd is anticipated to head to Alamitos Beach, located at the intersection of Shoreline Drive and Alamitos Avenue. Intersected by Long Beach’s popular bicycle and pedestrian path, Alamitos Beach is close to the city’s thriving downtown area.

“This not only gives us an opportunity to reach fans in Long Beach, but Alamitos Beach is also a great backdrop for it,” said Steve Farago, senior manager, NFL Events. “We know they’ve done concerts at Alamitos Beach before, and the Grand Prix occurs there on Shoreline Drive. The fact that it’s right next to the marina will, along with the palm trees, give a good sense of place to the event.”

Colombian reggaeton superstar, J Balvin will take the stage at 4 p.m.

“I got a glimpse of the incredible NFL fandom during the Super Bowl Halftime performance in Miami in 2020,” said Balvin, who’s sold more than 35 million records and ranks in the top 10 of the most streamed artists, globally. “That year we closed things out with a great game and a massive party. This season, to kick things off, we’re celebrating even harder and getting even louder.”

Balvin’s performance will be streamed on, the NFL app as well as on select NFL social media platforms, with portions of the performance broadcast on NBC and NFL Network’s pregame show coverage.

Following J Balvin’s performance, fans will be invited to stay for the 2022 Kickoff Watch Party to view the Bills-Rams game on screens throughout the event site.

Courtesy of the NFL
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Steve Lowery