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SOUTHWEST AIRLINES Co.

Southwest Airlines (NYSE:LUV), the fourth largest domestic carrier in terms of customers boarded.

More than 34 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right. In May 1988, we were the first airline to win the coveted Triple Crown for a month - Best On-time Record, Best Baggage Handling, and Fewest Customer Complaints. Since then we've won it more than thirty times, as well as five annual Triple Crowns for 1992, 1993, 1994, 1995, and 1996, and no other airline has contributed more to the advancement of the commercial airline industry than Southwest Airlines. We were the first airline with a frequent flyer program to give credit for the number of trips taken and not the number of miles flown. We also pioneered senior discounts, Fun Fares, Fun Packs, a same-day air freight delivery service, ticketless travel, and many other unique programs.